Business Cards – Then and Now

Business cards can be termed as the most important entity for any modern day professional. It is not difficult to understand why. Business cards, after all divulge such important information about an individual like his name, the organisation he is working in, the post he holds, his contact numbers and his e-mail ID. In addition to all this, business cards also give information about the organization one works in and the type of product it churns out. Surely, anything that gives such important information about any person can be nothing, if not important.

No surprises then those business cards enjoy very important status amongst people. However, it would be interesting to know how this phenomenon of business cards started. Well, business cards came into existence in the 15th century in China. In those days, their use was confined to the people belonging to the upper strata of the society. They used these cards to announce their arrival in a house hold. With the passage of time, this practice was picked up by the others as well.

In Europe, business cards marked their arrival in the 17th century. And England is the country that holds the honour of using the business cards for the first time in Europe. The merchant community held its strangle hold over the use of business cards initially. These cards included the name of the stuff sold by the merchants. One unique thing about the business cards used in England in those days was the use of maps guiding people to the shop.

Today, however, business cards have undergone complete change and are available in a wide variety of colours, design and price range giving people ample option to choose from. Though its would not be out of place here to state that simple business cards with all the information would be a far better bet than a flashy one.